Violive Gourmet

Violive Gourmet is a small business based in Huasco, in Chile’s Atacama Region, producing high-quality olive products rooted in local tradition. I was commissioned to create a series of custom pin-up style illustrations to be used across merchandise, packaging, and promotional materials.

What began as a visual experiment quickly evolved into a core element of the brand. The illustrated characters became iconic—playful, bold, and instantly recognizable—turning heads at markets and events while building a visual identity that’s both stylish and unforgettable.

Develop a unique set of illustrations that could bring personality, regional charm, and visual impact to Violive Gourmet’s growing brand—helping it stand out in local markets and artisanal fairs.

I designed a series of pin-up inspired characters, each representing a fresh, bold take on classic beauty motifs with a Chilean twist. The style was colorful, cheeky, and confident—perfect for merchandise, bags, signage, and social media. Each illustration was crafted to reflect the spirit of the brand: proud, joyful, and full of flavor.

The illustrations quickly became a beloved and defining aspect of the brand, helping Violive stand out in a competitive artisanal market. Over time, the characters evolved into brand ambassadors—boosting recognizability and adding a strong emotional layer to customer interactions.