Social Sidekick

Social Sidekick is a student-driven initiative at Algonquin College that gives student entrepreneurs a pop-up space to test ideas, showcase their work, and connect with the campus community. The project supports student innovation and hands-on learning while promoting SDG 8: Decent Work and Economic Growth.

Create a strong and cohesive visual identity for Social Sidekick, a student-led initiative that promotes entrepreneurship and collaboration at Algonquin College.

Developed a friendly and modern brand system reflecting community, creativity, and innovation. Designed social media graphics, promotional materials, and digital assets to attract student engagement and build awareness.

A cohesive and energetic visual presence that enhanced the initiative’s visibility, encouraged participation from student entrepreneurs, and helped position Social Sidekick as a recognizable campus project supporting the UN SDG 8.