Teatro Riflesso

Teatro Riflesso is an Italian theater company that blends performance, education, and team-building. Their work extends beyond the stage, offering immersive workshops and creative experiences for diverse audiences.

The brand identity was designed to reflect this versatility—balancing the poetic and dramatic nature of their performances with the inclusive, collaborative spirit of their workshops and programs. Through bold typography, dynamic layout systems, and a modular visual structure, the brand adapts fluidly across print, digital, and event materials.

Create a visual identity for Teatro Riflesso that reflects its multifaceted nature—as both a theater company and a platform for education, team-building, and community engagement. The brand needed to feel artistic yet accessible, adaptable across performances, workshops, and promotional channels.

I focused on designing a modular and flexible identity system. The visual language combines expressive typography with structured layouts, symbolizing both creativity and cohesion. The branding was developed to work across a range of applications—from workshop flyers and performance posters to team-building event materials and digital assets.

The new identity gives Teatro Riflesso a cohesive and professional presence without losing its artistic soul. The system allows them to communicate clearly across their different offerings while maintaining a strong, recognizable voice. The brand now reflects the full scope of their work—from stage to studio to community.